Guest Blogging is well, in laymen’s terms – Blogging without any of the effort! Put simply, somebody else goes to the effort of writing Blog posts for your website and you sit back, see what they come up with and then you either send them away to fix any issues or you sort them yourself and then make the post on your website.
Seems easy enough of course, but what’s in it for them? For the writers of these free content… Well usually a part from fame and glory, they will be doing it so their website or brand get put ‘out there’. By this I mean a completely new audience in some cases will then get to read about their views and what they have to say and hopefully, follow it up by reading more on their own website. There is also another reason, usually they will also be allowed to add one or two links within the Blog post to their own website which in turn builds up the number of links to their website in a very natural looking way.
So this post, why? Well Back in December 2011, I was doing SEO work for an online letting agency but since it wasn’t going so well as I was pretty much forbidden from altering the website, making any changes or even posting content on the website. The only thing I could do was write Blog posts and get myself active in landlord forums to try and build up links to their website and get some much need exposure and visitors. This is where I started to run into a problem, since I love WordPress and for simple ease, I decided to stick with Blogger as I could setup a number of Blogs easily and pump out the posts on there. Well that went well for a couple of months and then one day I was sat at home over Christmas bored, checking out domain names that may be available and I came across Advice for Landlords which happened to be available. I debated asking the client to register the domain, but knowing I was starting to feel a bit fed up with doing nothing more than ‘kicking tyres’ with the website as I couldn’t make any direct changes (even though it seriously needed a heart, lung and brain transplant – yes it was that bad!). So I decided to register it myself knowing that I could work on the site and build it up after I quit working for them.
Well to cut a long story short, I stopped working for them in January 2012 and at the time, the website had hardly any content, just a handful of Blog posts. It was nowhere to be seen in search, but after about 4 weeks popped up onto page 2 which was quite impressive since I had only done minimal link building for the website, instead concentrating on the content. Because lets face it, no point in driving visitors to a website with nothing to engage them! Well anyway, last week I was curious as to where the website was ranking, but as I hadn’t done anything with it in well over a month, decided to add it to the SEOmoz rank checker to see where it was thinking it was still on page 2. Imagine my shock when I realised it had jumped up about 6 places onto page 1 and best of all, with no new content since around January/February. Oh and in fact that isn’t the best thing. The best thing was getting an email from a marketing company working for a landlord website asking me if I wanted to accept guest posts. Of course this was pretty awesome news since it meant one of two things… 1) What content I had added to the website must have been pretty respectable and 2) Being on page 1 meant that the website was getting noticed at last and it’s started to show with the website starting to see a steady increase in visitors over the past week or two.